First of all, let's talk about billboards.
Placed near highways and busy streets (or any other place where you can easily get people's attention), billboards guarantee that people will see your adverts. And considering the fact that people usually choose the same road to work, city centre etc. - they will see it more than once and easily remember it.
What's wrong with that? Well, you have to spend some time choosing the right design, appropriate font size and short, valuable information - because other than with leaflets, adverts published in newspapers or posts on social media, they will see it for couple of seconds only.
When it comes to Coachella, previous editions of this particular event has shown that right after announcing headliners of festival, billboards with names of the bands/artists can be seen all around Indio (and outside the city limits).
AC/DC - headliner of Coachella Festival 2015
The Weeknd - Coachella Festival 2015
Photo posted by @abelxo (Instagram)
No wonder the same happened this year...
Calvin Harris
Photo posted by @gelibeanxx (Instagram)
Guns n' Roses
Photo posted by @cat_remasters (Instagram)
Billboards are a great choice, but don't forget about leaflets!
This small piece of paper really matters! Even nowadays, when poeple literally cannot imagine life without internet and social media...
But getting back to leaflets, some designs may be really simple (remember that more doesn't always mean better), using eye-catching background/header and introducing name, dates, and location of the event - so general information you need to know along with design that gets your attention.
Still, some of them can contain a huge amount of text, introducing line-ups of music festivals etc.
Which one is better? Well, I prefer the first one, but it really depends on a person.
TV ads? Yes! TV spots are a valuable and very effective way of advertising events. Sure, they cost a lot of money, but if advert is thought through and interesting - it's gonna be money well spent.
Unfortunately there are hardly any videos available online and the thing I can show you is this description of Coachella TV advert that premiered at 2009 Grammy Awards.
Coachella's tv ad from 2009 Grammys caused a long conversation on official forum (RE: Coachella TV ad)
There are also TV spots from sponsors of festival, such as H&M:
What else should be considered more conventional marketing? Adverts of Coachella above the entrance to the TCL Chinese Theatre (or any other theatre or cinema), for example.
Honestly, it looks good and gets people's attention, for sure.
Eye-catching leaflet doesn't need a long list of well-known performers.
This small piece of paper really matters! Even nowadays, when poeple literally cannot imagine life without internet and social media...
But getting back to leaflets, some designs may be really simple (remember that more doesn't always mean better), using eye-catching background/header and introducing name, dates, and location of the event - so general information you need to know along with design that gets your attention.
Still, some of them can contain a huge amount of text, introducing line-ups of music festivals etc.
Which one is better? Well, I prefer the first one, but it really depends on a person.
Which one is better in your opinion?
TV ads? Yes! TV spots are a valuable and very effective way of advertising events. Sure, they cost a lot of money, but if advert is thought through and interesting - it's gonna be money well spent.
Unfortunately there are hardly any videos available online and the thing I can show you is this description of Coachella TV advert that premiered at 2009 Grammy Awards.
There are also TV spots from sponsors of festival, such as H&M:
H&M Loves Coachella (2016 campaign)
Yes, it is the advert of a new collection of clothes, but it also introduces us to the festival's atmosphere and lifestyle of people who attend Coachella. I would even risk to say, that it helps to build this 'hippie' image of Coachella Festival.
What else should be considered more conventional marketing? Adverts of Coachella above the entrance to the TCL Chinese Theatre (or any other theatre or cinema), for example.
Honestly, it looks good and gets people's attention, for sure.
Photo posted by @ric_govea (Instagram)
Speaking of Guns n' Roses, Ric can't wait for their performance and knowing that the band will reunite for Coachella 2016 makes it obvious that he's not the only one excited about this event. Honestly, can you even imagine number of people looking forward to that day?
- Oscar WildeThe only thing worse than being talked about is not being talked about.
Couldn't agree more. And as news about reunion of well-known band create lots of articles (both, online and in newspapers) and rumors as well - Coachella seems to be talked about more than ever. And that's good. Especially from marketing point of view.
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