Tuesday 22 March 2016

Newsletter (Part 1)

Here's the number of emails provided by both events - from 24th February (date of signing up for both newsletters) till 25th March. And I guess it's clear that this time we'll focus on ECCC only.

Emerald City Comicon - 7
Coachella Festival - 0 

(Update: 2 weeks ago I signed up for Coachella newsletter using different email address thinking that something is probably wrong with the one I usually use... Still, never received any email.)  

As a little introduction to this blog posting, I should probably mention that newsletter is a bulletin providing information about particular topic and it is distributed to members of society or organization (fans and guests of ECCC). And as for Emerald City Comicon's newsletter, it is a smaller copy of official website, using identical header and design. What about content? Well, we're about to see what information is provided to their subscribers...


1. Another Mighty Group of Comic Guests Join ECCC (25 Feb - 08:11pm)


First email from Emerald City Comicon appeared in my email box exactly one day after signing up for newsletter. With a title saying 'Another Mighty Group of Comic Guests Join ECCC', it's main focus was to introduce four new guests of 2016 edition of the event. Showing photos of these four particular guests is not enough of course - and right below we can see show floor and panel hours (with a button 'Buy tickets' next to it, so it is easier to make fast decision of coming to the show, especially if any of them is someone we really wanna meet).

The next info (and a photo we can click on, if we want to be redirected to particular site - same as with photos of the guests) is about additional event happening during ECCC, called Image EXPO. We can find out where and when it is taking place, what kind of event it actually is and what to expect from it, and it also gives us a chance to buy tickets by one simple click on the right button.

We also have a reminder of a ticket mailing deadline. And it is worth to mention that the kind of message saying 'last chance' or 'deadline' will always motivate some people to make spontaneous decisions of purchasing particular product. Another 'purchasing persuader' is information about photo OP sale beginning in couple of days time.

And last, but not least - we are provided with social media links and a couple of ads, also we can be redirected to official merch store of ECCC (in case someone would want to buy official t-shirt etc.)


2. ECCC's Ticket Mailing Deadline Ends TONIGHT! (26 Feb - 08:06pm)


Next email is mainly focused on already mentioned ticket mailing deadline. It is provided along with 'Avoid extra lines! Buy tickets here' sentence and a link redirecting to official site where you can buy your tickets of course.

The thing that stays the same for the second time is a chance to go to official store or visit social media (and we shouldn't be surprised to see it every time). Ads are also similar to previous message.

But there is still something fresh and new and it's there, on a bottom line of this email. Another group of people from comics' world being introduced.


3. Four of the Best Comic Artists in the Galaxy are Coming to ECCC (1 Mar - 09:03pm)


Another point and another newsletter. And as we are already used to those emails being there to introduce to us guests of the event (come on, what else would you expect at first place?), here it is - information about four new guests coming to convention.

And to make it easier to read through all the things I'm going to write about, as from this point I will present every email this way...

WHAT'S NEW?

- four new guests announced - another four reasons to take part in ECCC
- ticket mailing deadline being extended - a little bit more time to think about coming to convention
- photo OPs are finally on sale - good to know, especially that this particular part of the event is always sold out in a short time.
- new guest for Image EXPO
- a chance to book a hotel with ECCC website - something that should be taken into consideration, especially that prices of hotels provided on ECCC website are lower while compared to prices on different accommodation websites.
- new products in official store


4. The ECCC Extended Ticket Mailing Deadline Ends Tonight, March 4! (4 Mar - 08:33pm)


WHAT'S NEW?

- ending of extended ticket mailing deadline - and you start to think whether they will extend it once again, or not.
- new guests announced - 11
- 'spotlight guests' option - you are redirected to official website and can find out something more about guests of comicon.
- ECCC panels and Artist Alley lists go live - as simple as it can get, you are given a list of people that will take part in the event


5. More Comic Guests Swooping into ECCC (11 Mar - 00:06am)



WHAT'S NEW?

- new guests announced - 7
- photo OP session with Seattle Seahawks - Richard Sherman and Bobby Wagner
- writers and publishers panels available on official website
- gaming area to be opened for ECCC - info of time and place
- ECCC Crusaders Party - it's all about heroes! And as it's a pre-event for ECCC, it gives you a chance to win tickets to Comicon and meet with some guests who will be there as well.
- info about cosplaying zone - for all the people planning on dressing up as their favourite characters
- info that you still can get purchased products before the event - that may help to make decision


6. Check out these Thursday Comic Dream Teams (16 Mar - 07:58pm)


WHAT'S NEW?

- ECCC meetup schedules - a chance to meet with people interested in the same thing as you are
- info about one-to-one discussion with Ashley Eckstein - with date and time provided
- workshops provided by Schoolism Live - whether you would like to improve your art or meet with other artists, this seems like another good reason to come to convention


7. Hang Out with Dark Horse Comics All Weekend (24 Mar - 09:48pm)


WHAT'S NEW?

- Dark Horse Comics about to spend whole weekend on ECCC - information provided along with dates and hours of particular sessions (including meetings with writers and artists, panels, a chance to see some of their work etc.)
- 'Fangirls at the forefront' session - it's not only about artists and creators, but most of all, about fans of all kind. And this particular session is presented to you by female part of comic books' world.
- Worldbuilder's Party announced - playing games and helping to raise funds to combat poverty in developing countries.
- info about Food Truck alley and Beer Garden - I guess the most important question is 'where' and yes, be sure to find your answer after clicking on the right photo
- info about Family HQ - entertainment for younger and older audience, in more "marketing" words, broadening the horizons and getting to wider target audience.

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