Coachella Festival has finally arrived!

Just a couple of days after the beginning of Emerald City Comicon (and posting a short note about some social media stats linked to that event), here we are, watching photos from the first day of Coachella shared by people who were lucky enough to get tickets.

Photo posted by musician @MattPokora (Instagram)

And as the aim of this blog is to compare both events, we will focus on social media stats again.

So yeah, let's find out which event has posted more... by looking at numbers of posts published on official accounts of Coachella (since the last day of 2015 edition - 19th April) and comparing it to Emerald City Comicon's results.

FACEBOOK - 85 POSTS

First post published right after the ending of 2015 edition of Coachella

Line-up being announced (also a first fb post published in 2016)

TWITTER - 103 TWEETS, 110 RETWEETS

Posts published on official account of Coachella are mostly about line-up and performers, but there are some that include information about the venue (eg. campsites), ticket sale and previous editions.

When it comes to retweets, original posts come from performers who are about to appear on stage during Coachella Festival 2016. Is there any better way to advertise your event? I don't think so.

YOU TUBE - 5 VIDEOS

Starting with a thank you video...

... Coachella's tried to get people's attention by creating this unique atmosphere that makes you buy a ticket for another edition of festival (without even thinking about other plans etc.) by showing some colourful and joyful footage from previous one. Nice try.

GOOGLE + - 7 POSTS

Account on Google+ is mostly used to inform about passes going on sale

And it's not hard to notice that number of posts published by Coachella on this particular platform is nothing when compared to Emerald City Comicon... but we will get back to this in a second.

INSTAGRAM - 83 PHOTOS

Coachella publishes tens of photos on Instagram including information about: line-ups, venue, different attractions of festival and throwbacks (previous editions)  

And here is the most popular hashtag of Coachella 2016:

80,536 posts

Okey, I think we've got enough data to compare both events. And as I want to make it as clear as possible, here's a diagram that shows number of posts provided by both, ECCC and Coachella:

So yes, we can easily notice which event's been more active online over those couple of months. Why is the difference in numbers of posts provided by both events so huge? Well, we've got couple of options to consider: 

• Emerald's got way more announcements to make. - Social media accounts of ECCC are full of short notes about new artists/writers/celebrities that join the show (usually introducing one person at a time). Considering the number of panels, exhibitions and M&G sessions, try to imagine how many posts it requires. When it comes to Coachella, festival shared full line-up (photo) of 2016 edition online on 5th January. And that's it. No other artists to be announced. No more artists to write additional posts about.
• More doesn't always mean better. -  I've said that tens of times and I'm gonna do this once again. Sharing huge amounts of posts have its advantages and disadvantages. On one hand you can provide your audience with all the information you consider necessary and valuable, on the other hand some people get easily annoyed when they are literally attacked with tens of messages that come up on their facebook or twitter walls - and they are more likely to unsubscribe/dislike the page. 
• Emerald is more 'desperate' to get to wider audience. - I know it may sound strange, but Coachella is already very recognizable and have thousands of followers and attendants who are more than ready to attend another edition. They simply may not feel the need to seek interest as crazy. As for Emerald, it is still a new event that keeps on developing itself, trying to build a good image and get more interest by interacting with their potencial audience online.