Is ECCC only about e-marketing?

We've seen billboards, leaflets and tv spots used to advertise Coachella Festival... but does Emerald City Comicon invest in more conventional marketing?

The answer is YES.

PRE-EVENTS

'Building a good image of a brand'. I guess that's the best description of all the pre-events organized due the date of ECCC where participants are given a chance to: 

- win free tickets to Comicon

- dress up as their favourite superheroes 

- meet with exhibitors and artists/writers who will have their own panels at Emerald City Comicon. 

Making people interested in your event by giving them a hint of what it's gonna look like during the actual Comicon seems like a perfect plan. And it's definitely worth trying. 

ECCC Crusaders Party was organized 2 weeks before ECCC 2016

SCAVENGER HUNT

Organizing a scavenger hunt is a great way of getting people's attention. A game starting with information about tickets for ECCC being hidden in different spots of the city sounds really exciting and interesting. People are having a great time while looking for free tickets and with such a positive vibe and the idea of comicon (already created in their minds) being something different and original, they are more likely to buy tickets and attend event afterwards, especially when they are not lucky enough to find free badges.

TV COMMERCIALS

TV commercial for ECCC 2013 

LEAFLETS

A leaflet designed specially for DC Comics

'ECCC' SIGN

This huge sign can be seen in Seattle due the date of the event:

And as we can see, Emerald City Comicon is also open for different marketing strategies. But which event is doing better work? Well, it's actually hard to choose and I can only say what's wrong and right with both campaigns, in my opinion of course:

Coachella produces a lot of billboards, leaflets and posters (you can see it everywhere and other people do as well), but they still could do some more tv commercials - 30-second clip of well-made, colourful and fascinating footage from previous edition can do its work. And when it comes to Emerald, they mainly focus on interaction with potential participants (and that's really good, because it's all about people choosing your event over another), but could try to use some more posters, maybe billboards as well - the thing is, if you don't follow their social media accounts or subscribe to their newsletter, you can hardly find any info about those pre-events or scavenger hunts.