Newsletter (Part 2)

Another month has gone by without a single word from Coachella... and there's only one thing I can say - they should really try and sort their 'direct mail' strategies out. The thing is, if you offer someone a chance to sign up for a newsletter, you should be aware that they might actually expect to get any messages (it's not that complicated).

25th March - 30th April

EMERALD: 9
COACHELLA: 0

Similarly as with previous correspondence (for detailed comment on direct mail provided by ECCC click here), new emails share information about newly announced guests arriving at Seattle, upcoming pre-events, sales and promotions in merchandise store etc. There's lots of appealing material and everyone can find something for themselves: from necessary links redirecting to ticket selling websites, to invitation to meetings with fellow comic books' lovers.

There's literally to much good stuff to describe (that would take me forever), but I'm sure part 1 of this posting makes whole idea of ECCC's newsletter pretty clear to all of you. So this time I will only add that ECCC treats their newsletter subscribes in a serious way and Coachella should learn from them. Because showing interest in your target audience - and proving that there wouldn't be THIS event without those people - has a huge meaning and it surely is much appreciated afterwards.