Sponsors. Sponsors everywhere.

Getting involved and investing money in events is a chance for every sponsor to take advantage of commercial opportunities linked to it, such as: displaying company's logo/products to wider audience, being associated with famous festival/event, building a good name of your brand etc. On the other hand, organizers of the event get money which is essential for implementation of their projects.

But is there anything else worth mentioning when it comes to sponsors, or is it only about helping with financial matters? Do they organize any competitions? Do they offer any promotions designed specially for participants of particular events?

Well, we're about to find out...

COACHELLA

H&M

• TV commercial with Coachella's motives included

• Coachella Fansite where you can view a specially designed calendar with all the dates included, a line-up of 2016 edition and info about location of Music and Arts Festival. You can also find a link to the website selling cheap tickets. Some people may find it very helpful and really easy to use.  

HEINEKEN

• Similar website to the one provided by H&M
• A chance to win VIP tickets for festival by simply entering a draw

JBL

• A discount for products including: headphones, speakers etc.

T-MOBILE

• Live stream from festival - very great idea, especially when we start thinking about all the people that are simply not able to afford tickets or travel expenses.

PANDORA + SIRIUSXM RADIO

• A chance to win free tickets to the festival

EMERALD CITY COMICON

SUPERHEROSTUFF.COM

• organizing lots of giveaways and competitions

STG (Seattle Theatre Group)

• organizing 'Star Trek: The Ultimate Voyage' concert (linked to Emerald City Comicon: date, theme, ECCC being promotional partner)

DARK HORSE COMICS + PENGUIN RANDOM HOUSE + BOOM! STUDIOS

• exhibiting at Emerald City Comicon (and what comes with it, advertising this event online)

LOCAL COFFEE SHOP PARTNERSHIP

• probably some discounts (for coffee and other products) for participants of ECCC 2016 

________________________________________________________________________________

As you can see, both events have some interesting sponsors and even though Coachella's ones may seem a little bit more serious ('better' is not a word I would use), we may have this opinion only because of the fact that we simply know most - if not each - of these brands.

And when it comes to ECCC, our point of view is slightly different, but does it give us any right to consider it worse? No, as long as sponsors are doing their job by helping to develop that event.