Excitement associated with the beginning of both events has been incredible and created lots of posts over last couple of weeks. Beside fans sharing their enthusiasm and talking over previous editions of those events... beside companies trying to use different advertising strategies to represent their events in the best way possible... there will always be a place for posts published by famous people.
Yes, the world of internet wouldn't be the same without our favourite celebrities. And considering the fact that many many people really care about their opinion and relate on it, I would risk to say that marketing wouldn't be the same without them as well.
Let's be honest, people are more likely to attend the event because their favourite actor shared a note about it on their twitter page, other than because someone handed them a leaflet etc.
And as you can see, both events were lucky enough to be talked about which leads to getting some more attention and recognition. And as it may be pretty hard to say what impact those messages has actually had when it comes to number of people attending, I'm still gonna say that they were interesting to some and helpful while making purchasing decisions to others. For sure.
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