First day of ECCC... and some social media stats

First day of Emerald City Comicon 2016 has finally arrived and fans are beginning to share their comic adventure with the world (using social media platforms, of course).

 Tens of photos from ECCC 2016 are already posted online

And as they are flooding the internet with posts and photos from the event, I cannot think about better blog posting but the one about social media itself.

The thing is, I'm not going to write a long post about social media being a huge marketing tool helping to achieve marketing communication and branding goals. I mean, we already know that. Instead, I will show you some stats and numbers of social media posts provided by ECCC since the last edition of the event (27-29th March 2015).

FACEBOOK - 230 POSTS

Number of posts dramatically increases due the date of the event

The first post on fb published after ECCC 2015

TWITTER - 284 TWEETS, 509 RETWEETS

ECCC posted their own tweets and shared posts published by fans and artists as well

We automatically link twitter with hashtags (#) and thanks to hashtagify.me website, we are able to take a closer look at two hashtags most associated with this particular event:  

#emeraldcitycomicon  

#eccc2016

As we can see all hashtags are related to comic books' world and some of the top influencers include official websites of tv series (based on comics and having their panels at ECCC), actors (guests of the event) and comic books publishers. Are we really surprised? Of course not.  

And considering the number of followers owned by some of those accounts... it's really easy to say that even one post about Emerald City Comicon published by them can have a huge importance while getting to wider audience.

YOU TUBE - 4 VIDEOS 

GOOGLE + - 479 POSTS

Number of publications on Google+ is really surprising

INSTAGRAM  - 396 PHOTOS

And here are some instagram #hashtags as well:

3455 photos using #ECCC2016 hashtag (and 217 using #emeraldcitycomicon2016) were posted by fans, actors and comic book publishers due the date of the event).  

Announcements of guests, posts with information about panels and workshops, competitions, photos showing previous editions of the event, videos and many more - everything's there...

+ 4 videos posted on YouTube got 4,670 views

Connect such an impressive number of posts published by Emerald City Comicon with number of followers on those accounts - it kind of gives you the idea of how many people can be reached only by using social media. And when you add other marketing strategies to that, you are just a couple of small steps away from huge success of the event.