Exactly! People care about opinion of others, and it is more likely that they will attend particular event if they know someone hardly speaking of anything else and wearing official t-shirts etc. If any person can be that excited after attending this event, why wouldn't you be? Just give it a try.
So yes, we can say that public showing of t-shirts, hats, or even bags with official logos of ECCC and Coachella can be considered a less advanced marketing strategy (not as direct as posters or radio/tv ads and also a bit unpredictable, but still...)
How does that work?
- Super-excited participants of ECCC and Coachella get a chance to buy souvenirs they can boast about while waiting for next year's editions of events.
- Both events get a free advertisement in exchange for an eye-catching, well-designed merch. Sounds complicated? Believe me, it's not.
While an adequate design and right price will get people to buy particular product and for example: wear t-shirt with logo of the event in public (people are proud of attending their favourite events and official merch is a proof they can show to the world), the company will gain free marketing campaign (because this particular product is shown to wider audience, making logo or name of the event more recognizable). Fair enough?
It is worth to mention that both events offer a wide range of merchandise. And designs are different every year so that people can buy new products more than once, of course.
Designs for ECCC 2016
What else I can say... If only a thought-through strategy of getting as many customers as you possibly can is correct, success in 'merchandise marketing' is just around the corner.
No comments:
Post a Comment